News
From the team.
Insights, updates, and the occasional opinion.
April 30, 2026
The Partnership Economy Has an Infrastructure Problem. The Impakuten Moment Is Forcing It Into the Open.
A thesis from XPFlow President & COO Matt Frary on why the Rakuten and impact.com alliance is exposing a structural gap in the partnership category — and why the orchestration layer is the next decade of competitive advantage.
April 7, 2026
XPFlow Signs a Definitive Agreement to Acquire Chief of Chaos
Combined company will leverage Alfie.io and deep affiliate expertise to revolutionize how brands recruit and manage affiliate partners at scale.
April 6, 2026
XPFlow Appoints Affiliate Marketing Thought Leader Dustin Howes as VP of Business Development
New hire accelerates go-to-market for Alfie.io and expands services-led growth through Chief of Chaos.
August 1, 2025
Introducing xpflow: Building the Growth Engine the Partnership Economy Needs
xpflow launches to accelerate brand revenue through AI-powered partner discovery and relationship management, backed by a team of product leaders and marketers from across the partnership economy.